When consumers receive marketing messages that they consider irrelevant, it is not just ineffective, it can negatively affect customer loyalty and future sales. After just a couple messages lacking relevance, you risk training the consumer to ignore the next message. Centril helps merchants take their existing investment in personalization, and combine it with Voice of the Customer (VoC) insights we collect to create incredibly relevant product recommendations and personalized offers. Our customer relevance platform creates a more positive customer shopping experience.
The Promote application uses the Centril Index to customize promotions so that customers only receive offers for products they are most likely to buy.
Using comprehensive search criteria, retailers can create promotional campaigns that are as broad or as narrow as desired. This includes product groupings, customer segments, geolocation, product inventory location, or other parameters. Promotions are scheduled and delivered directly to each customer using their preferred channel, including mobile, email, web, and social media
The result is an enhanced customer experience, where customers welcome offers that are relevant, and stop receiving offers for products that are not. Retailers benefit from improved conversion rates, the ability to optimize markdowns, and improved Lifetime Customer Value.
Additionally, Centril is completely API-based, which allows retailers to incorporate Centril’s Voice of the Customer data and product suggestions directly into their existing recommendation, eCommerce and mobile platforms.
Pete leads Centril’s management team. He has over 30 years of technology leadership experience including CEO and co-founder of UCentive a leading provider of cloud based solutions for college retail stores. He is well regarded for his ability to develop high-quality management teams and launch new products. Prior to UCentive, he held senior management positions at Cyclone Commerce, GE Information Services, Actra, American Business Computer and QRS. Mr. Hurtubise received his BA from Wilfrid Laurier University in Ontario, Canada.
Zak is responsible for the leadership of Centril’s software development team. He is highly valued as a “hands-on” technology leader and a respected team coach. Prior to Centril, as Vice President of Development at UCentive he was responsible for all technical aspects of the industry leading, cloud based college store platform. Mr. Beatty holds a B.S. degree in computer science from DeVry Institute of Technology.
Brian brings over 20 years of financial and operational expertise to Centril. He was previously CFO and co-founder of UCentive, where he oversaw human resources and legal in addition to financial & operational responsibilities. Brian co-founded Next Stage Partners, a private investment fund specializing in the acquisition and restructuring of distressed debt. Prior to that, he was General Partner of Capsource West, an asset-based lender and financial reengineering firm. Mr. Zilvitis has also held senior management positions at two nutraceutical companies.
Mr. Zilvitis received his MBA from the MIT Sloan School of Management. He also completed GE Capital’s Financial Management Program. Brian received his BS undergraduate degree from Boston College.
Matt is responsible for Centril’s Service and Technology Architectures. He has 15 years of demonstrated skills in architecting, deploying, and streamlining very large, Internet-scale projects for Fortune 500 and Global 2000 companies as well as several successful start-ups. As a recognized thought leader in the Java community, one of the architects of the Nationwide Health Information Network, and a Computerworld Laureate, Matt has been an invited speaker at numerous national and international conferences.
Matt received his MBA with IT Management Emphasis on top of his Bachelors of Science from Western Governors University, and is currently working toward a Doctor of Science in Information Systems, Decision Support, Knowledge and Data Management from Dakota State University.